SimpliPhi Power designs and manufactures efficient, non-toxic and clean energy storage and management systems that utilize lithium ferro phosphate (LFP). Founded in 2002 as LibertyPak/Optimized Energy Storage, they asked us to re-brand the company as SimpliPhi Power for the purpose of creating a corporate brand umbrella under which to diversify their many battery storage solutions into markets of opportunity and to attract investment to meet their growth goals.
WHAT WE PROVIDED
STRATEGIC PLANNING • COMMUNICATION DESIGN
WMW conducted comprehensive positioning development, customer and competitive analysis to re-brand the company, better describing their Unique Selling Proposition and a vision designed to attract loyal followers, build affinity and generate awareness. Elements included new Messaging, Logo and Corporate Identity along with Content Development, Brochures, Sell Sheets, Trade Show Design, and Web Design.
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