Because we are focused on helping growing companies to reach their goals, we provide a full range of Strategy, Design and Branding services on an as-needed basis to help meet objectives while staying within budget. We selectively engage our team of design, marketing, communications, digital, technology and business associates and partners to deploy “the right team for the right action at the right time for the right outcome.”
High Tech Startups
Tradeshow Planning & Design
Brand Development/Corporate Identity/Logo Design
Slogans and Taglines
Public Relations and Outreach
Content Strategy & Development
Industry Analyst Relations
Social Media Campaigns
Social Media Management
Web Design and Development
UI and UX Design
Business and Marketing Plans
“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” – Sun Tzu, The Art of War
We use evaluation tools to create a clear understanding of how marketing must support a company’s business goals before we ever develop Strategies and Plans to achieve those goals. It’s analogous to buying a first class airline ticket from LA to NY when, with a little analysis of the situation, you realize the goal can be met with a bus ride to Bakersfield. While the plane trip feels right and the flight is enjoyable, you’re headed in the wrong direction without understanding why you’re going there in the first place.
We believe marketing by itself is not enough…
“Design is the art of creating order out of chaos – a clearly communicated synthesis of market needs, technology trends, and business goals.” – Anonymous
Communication Design operates in the powerful space at the core of every business model. It serves as the connection between customers and products or services, between idea and audience, between message and medium. By understanding your stakeholders and customers we design innovative programs to reach them and turn strategic goals and objectives into results.
Because Design is so subjective, we work hard to establish design goals before visualizing the first graphic or drafting the first words of any campaign. What matters most, whether in Print or Digital media, is that the Design clearly communicates to the target customers and supports the sales and marketing goals.
“Because building an Inspired Brand is more than stringing together logos, graphics and taglines.” – J.C.
Once a Brand is created, it becomes a living, dynamic entity unto itself. Experience tells us that companies who ignore the image their Brand conveys to their audience are doomed to disaster. The audience will always form their own impression of a Brand – better that you control what that impression is than to let them dictate what it’s not. The key is to understand what your audience is looking for and how your Brand can deliver it to them in its own unique way. Branding why you do what you do becomes your connection to loyal customers.