Because we are focused on helping growing companies to reach their goals, we provide a full range of Strategy, Design and Branding services on an as-needed basis to help meet objectives while staying within budget. We selectively engage our team of design, marketing, communications, digital, technology and business associates and partners to deploy “the right team for the right action at the right time for the right outcome.”
BUSINESS DEVELOPMENT
High Tech Startups
Investor Presentations
Product/Service Launch
RFP/RFQ Presentations
Tradeshow Planning & Design
COMMUNICATION
Brand Development/Corporate Identity/Logo Design
Color Consultation
Slogans and Taglines
Communication Design
Advertising
Collateral Materials
Brochures
Direct Mail
Sell Sheets
Content Development
Infographics
Presentations
Technical Illustration
White Papers
Packaging
Photography
POS Design
Public Relations and Outreach
Community Relations
Content Strategy & Development
Event Management
Industry Analyst Relations
Thought Leadership
DIGITAL MARKETING
Ad Campaigns
Banners/Skyscrapers
Animation
Campaign Automation
Email Marketing
Analytics
Conversion
Social Media Campaigns
Advertising
Content Development
Social Media Management
Video
Web Design and Development
Analytics
Mobile Apps/Marketing
SEO
UI and UX Design
STRATEGIC PLANNING
Brand Strategy
Brand Structure
Naming
Positioning
Business and Marketing Plans
Customer/Competitive Analysis
Market Research/Analysis
STRATEGY
“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” – Sun Tzu, The Art of War
We use evaluation tools to create a clear understanding of how marketing must support a company’s business goals before we ever develop Strategies and Plans to achieve those goals. It’s analogous to buying a first class airline ticket from LA to NY when, with a little analysis of the situation, you realize the goal can be met with a bus ride to Bakersfield. While the plane trip feels right and the flight is enjoyable, you’re headed in the wrong direction without understanding why you’re going there in the first place.
We believe marketing by itself is not enough…
DESIGN
“Design is the art of creating order out of chaos – a clearly communicated synthesis of market needs, technology trends, and business goals.” – Anonymous
Communication Design operates in the powerful space at the core of every business model. It serves as the connection between customers and products or services, between idea and audience, between message and medium. By understanding your stakeholders and customers we design innovative programs to reach them and turn strategic goals and objectives into results.
Because Design is so subjective, we work hard to establish design goals before visualizing the first graphic or drafting the first words of any campaign. What matters most, whether in Print or Digital media, is that the Design clearly communicates to the target customers and supports the sales and marketing goals.
BRANDING
“Because building an Inspired Brand is more than stringing together logos, graphics and taglines.” – J.C.
Once a Brand is created, it becomes a living, dynamic entity unto itself. Experience tells us that companies who ignore the image their Brand conveys to their audience are doomed to disaster. The audience will always form their own impression of a Brand – better that you control what that impression is than to let them dictate what it’s not. The key is to understand what your audience is looking for and how your Brand can deliver it to them in its own unique way. Branding why you do what you do becomes your connection to loyal customers.
