The Italian Coffee House
Caffè 1870 is the US coffee house brand expression of Europe’s oldest coffee company – Café Barbera. With over 30 international franchise locations, Café Barbera is launching its franchise coffee house concept in the US as Caffè 1870.
WHAT WE PROVIDED
WMW provided Branding Services to develop the Caffè 1870 name, Positioning, Corporate Identity, Brand Style Guide, Franchise Information Packet Brochure, and content for the Caffè 1870 Franchise Sales website – to communicate a passion for Italian Coffee and “The Good Life” – while linking back to their legacy of being Europe’s oldest coffee company, owned and managed by the 5th generation of the Barbera family.
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