LINKFRESH is a powerful ERP software solution for the Fresh Food supply chain industry, allowing business management to move, track, and trace products to market in real time. As a leader in their category in the UK, LINKFRESH asked us to help refresh their brand for a launch in the larger, ultra-competitive US food industry supply chain market.
WHAT WE PROVIDED
STRATEGIC PLANNING • BUSINESS DEVELOPMENT • COMMUNICATION DESIGN
WMW assembled and directed a team to develop the LINKFRESH US Brand – Positioning, Messaging, Customer and Competitive Analysis, Logo, and Corporate Identity as foundational elements from which to prepare their US launch. Implementation of this work included: Content Development, Brochures, Sell Sheets, Trade Show Design, Website, Public Relations, Industry Analyst Relations and Social Media.
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